Monthly Archive: January 2019
You might have heard something about marketing”branding,” but perhaps you do not really understand what that means precisely.
Many people today think branding is similar to placement, but it’s really different. The most important distinction is that placement is a fluid idea. To put it differently, you can place yourself at various times in various markets as distinct items. Branding is more set in stone– it is a hardcore recognition element. (more…)