Monthly Archive: May 2019

The Difference Between Web Marketing Channels and Destinations

Occasionally within web marketing, we can be guilty of placing all our hopes on our favorite web marketing stations, be that SEO, social networking, PPC or the other method for overnight achievement. Any method of sending traffic to our website would be a”marketing” channel”. Web marketing, however, is not just about generating traffic, it’s also about enticing visitors to act. Equally as important as our marketing channels are our marketing destinations. In simple words, “stations” are how we lure people to our website, “destinations” are the places we send them to within our website and/or web properties. This report looks at why we will need to consider our marketing stations and destinations as different parts of a general online marketing strategy. (more…)